You Are Afraid

“If you guys were the inventors of Facebook, then you would have invented Facebook”.


This is my favorite line in a movie filled with incredible dialogue written by the absolute master of on-screen conversation writing, Aaron Sorkin.


And I bring it up not only because Social Network may be my favorite movie of the past decade or so (or because, as the troubling ethics of Facebook have been revealed, it has become something of a real-life villain origin story usually reserved for Marvel or DC characters) but rather because it’s been popping into my mind constantly as I meet with potential new gym members.


If you are reading this blog there is a more-than-decent chance that you have seen/read/been bombarded by one of the social media ads that we’ve been running for the past few months. The result of those ads is that I get to meet with a growing number of lovely people who are looking for a new home-base to meet their fitness needs. It’s actually pretty wonderful how that all works out.


They sit the requisite six-feet away and tell me about how they don’t enjoy going to their current gym or working out at home, or how they’ve tried really hard but haven’t been able to make it happen on their own, or how they want to get back to their old college-playing-days-shape, or lose the 15lbs they put on during quarantine or want to feel confident on an upcoming beach trip.


And after I listen and take in everything they have to say I start to tell them the truth. Of how the gym works and the commitment they’ll have to make to really achieve what they want. That we can meet them at their current level and help them progress. That we’ve taken out all the barriers to training – generous schedule, expert programming, great coaches walking you through the process, a gym set-up that actually allows you to execute effective workouts. That we can really, truly help them.


None of this is bullshit, by the way. It’s not a sales pitch. I don’t know how to give a sales pitch.


And some of them take the leap. Yet – even with the solution right in front of them – so many won’t take that next tiny step forward.


They’ll claim it’s the money or the reverse commute or the overtime they have to put in or whatever. But I don’t believe that for a second. I don’t believe that anyone walks in the door thinking that there is no financial or time commitment involved in improving yourself.


Nope. I think the true barrier is fear.


Fear of what it will take to succeed. Fear of being able to put in that work. Fear of failure and, even to some extent, fear of success.


To paraphrase my favorite quote: If they wanted to be coming to the gym, they’d be coming to the gym.


It’s more than a shame. It’s actually become tough to watch. It’s hard to want to help people the way Kyle and I do and watch them walk out the door because spending 3 hours a week and a couple of hours worth of pay to make themselves healthier, more confident and more successful is too scary for them to bear.


And this is the point in the story where I normally would back down. Where I’d say everyone’s situation is different and blah, blah, blah. But I don’t believe that’s true. I already told you, I don’t know how to bullshit you.


So here’s the really simple moral of the story:


If you let fear control you from who you truly want to be you are robbing yourself of a great and successful life. So take the fucking leap. We want to help you.


Let this be my annual reminder that we can all be something bigger.