The Ego & The Empathy

No one likes to take me down a peg more than my wife.


The second she senses my ego getting inflated she shoots me down faster than Bradley Cooper in that American Sniper movie.


But the truth is, it’s very rare that I come across as overly confident as a pro wrestler with great mic skills trying to hype up his appearance at the upcoming Wrestlemania.


Except when it comes to discussing the gym. Catch me talking about our programming, our structure, our results, our community, our coaches and our approach and I become a raging megalomaniac.


You may have sensed it in my last few blog posts (and if you are a fan of the early days of the blog you almost certainly felt it then). I’ll go directly after any gym, product, service, influencer, group ex class, whatever and vocally champion our superiority.


Does this make me a dick? Possibly.


Does it make me your fitness best friend? Definitely.


There are two big drivers behind my attitude problem. First, I don’t have the reach or popularity of other fitness brands or influencers. I have to bark louder than they do. Punching up is a luxury afforded the underdog.


Secondly, and more importantly, I care about you. Even if I’ve never met you, I feel an obligation to you and the type of training that has brought me so much joy, taught me so much about life and has driven greater results than anything else I’ve ever tried. And, believe me, Kyle and I have tried a LOT of different workouts and studios and modalities in our day. I can confidently say that what we execute is better than anything else out there.


I told you, I’m not afraid to make bold statements when it comes to what we do.


And if this inflated ego was all you saw and all that existed you would definitely think me the asshole. But lucky for both of us there is another side of the coin.


I have remarkable empathy for everyone I speak to who has struggled with their fitness. I know what it’s like to be out of shape, to desperately want to increase my confidence, to walk onto a gym floor and have no idea what I am doing.


I remember walking into a weight room and feeling like a stranger. I remember being embarrassed at the thought of having to take my shirt off at a pool party. Or that I wouldn’t have the energy to chase my kid around.


This is my long winded way of saying I feel you. And I never lose sight of that feeling when talking to new clients or even working with ones who have been around for a while.


And it is this combo – the ego of knowing we’ve got the best thing going and the empathy of knowing how hard it is for people to get started or keep going – that hopefully makes me a good coach and leader and salesperson.


Not just for The Fort as a business but for you as well, my fitness friend.