May The Circle Be Unbroken

Over the past few weeks I’ve managed to piss off former employees, challenge fitness influencers, call out potential clients for their lack of willingness to invest in themselves and even called myself out for not always handling challenging situations in the best possible way.

I’ve been called everything from feisty to cranky to angry. I’ve also received a lot of support. Kyle pointed out that people are so used to being lied to and manipulated in the fitness space that people appreciate the honesty. I really hope that’s the case.

So while I’m on a roll here I figured I’d fill you in on what’s grinding my gears this week:

Online training.

Over the past year, online training has jumped in popularity for obvious reasons with trainers and gyms rushing to jump on the bandwagon and fitness equipment companies scrambling to keep up with the demand created by consumers building out in-home gyms. Working out at home became a virtual necessity for anyone who wanted to continue training.

And if you wanted to stay employed as a coach you needed to find a way to service clients while no longer being able to see them in person.

(SIDE NOTE: Since I am CERTAIN that this blog will last through the annuls of time, to all my future readers, there was a global pandemic in 2020-2021 that shut down or limited access to many gyms. Also, there was this thing called Doge Coin…)

We engaged in this as well. When the gym was forced to shut down we did everything from creating individual programs that people could execute given their unique equipment avails, lent out dumbbells, kettlebells and bands so people could train at home and hosted virtual training sessions over Zoom to keep the community together. We still program for a handful of people who either moved away or are not quite yet comfortable with returning to the gym.

Hell, when gyms were forced to close down, I loaded up my Subaru (don’t judge) and lugged home a squat rack, barbell and full set of weight plates. And, believe me, nothing says “you’re next door neighbor’s not crazy” like someone doing clean and jerks on their patio.

So I speak from a lot of experience when I say that, while virtual training is a noble pursuit by both the client and the coach, it is vastly inferior to in person training.

And while this conclusion requires no giant leap of faith, I see many, many trainers trying to convince their clients that, even with the possibility of in-gym training becoming more and more of the norm, that virtual training is still the way to go.

But here is the big takeaway: the reason they are telling you this is not because it’s better for you and your results, but because it’s better for their business model and bottom line.

Hell, I get it. If we saw members in the gym once per week and gave them at home minimal equipment of bodyweight programs to do on their own we could see our profits soar as well.

But there is one problem with this strategy. It will negatively impact your results. And, as we’ve discussed ad nauseum in the past, we value the benefits of training over our bottom line.

Last point to drive it home. I love training. It’s a big part of my life. I plan on doing it until they send me off to the big Powerhouse Gym in the sky. But even with that level of commitment I can tell you with 100% certainty that I train significantly harder in the in-person group setting than I ever do on my own. Kyle and the rest of our coaching staff would tell you the same thing.

Apologies for the “personal trainers don’t want you to know this” post but, personal trainers don’t want you to know this. When I smell bullshit, I call it out.

Of course, my hope is that you join our community and train with us. But, even if you don’t, find a group of like minded people and go train with them. You’ll have more fun, you’ll get better results and you’ll be more accountable.

And, in the process, you may piss some people off. But you already know that I’m a big fan of that.