Anyone who knows me, knows that I love to go to Dos Toros.
It’s not only my favorite lunch spot, it’s just about my only lunch spot.
I always get the same burrito. Always. Same meat. Same sauce. All the toppings except lettuce (cause do I look like a Goddamn hippie to you?!?). It’s great. I love it.
Kyle will often come along with me. And even though they only have 5 things on the menu, I don’t think he’s ever ordered the same thing twice. It defies the laws of math and physics but somehow he has managed to order 100 different things.
And this is exactly why we are good business partners. Cause we run the business in the same way we order Flatiron’s finest Mexican cuisine.
While, on the surface, us ordering the exact same thing might seem ideal (Company synergy! Uniformity of vision!) it would result in us lacking diversity of ideas. We’d get stuck only seeing things one way. The proverbial one-trick pony.
On the other hand, if he didn’t like Dos Toros (sacrilege!) and recommended, I don’t know, the vegan noodle place down the block (again, do I look like a hippie to you?!?) we wouldn’t be on the same page at all. And that would make being on the same page quite challenging.
This idea of balance – unity of vision with diversity of ideas – is not only critical in business partnerships, it’s also a key component in finding the right gym.
Walk into a gym where they are doing the same exact 5×5 program you’ve been running for years and you might feel very at home but you won’t be challenged or get results. If getting stronger in the deadlift is your number one goal and you walk into a yoga studio, well, that’s probably not the right gym for you either.
Nearly every aspect of the gym you choose has to fit this template – it must align with your goals while challenging you to step out of the rut you might not even be aware you are stuck in.
It would be nice for the membership experts at your local fitness center to take care of this for you. After all, they are very aware of what their gym offers and have taken the time to truly listen to your goals, limitations and past experience in order to ensure they align with the training style of the facility.
Except in reality all those guys give a shit about is making a sale. You can actually see their eyes glaze over as you explain your athletic background or injury history or that you have a wedding in 10 months that you want to get shredded for.
One of the things of which I am most proud is that we talk to every – EVERY- prospective client at length about their experience, goals and concerns before they ever step on the training floor. And if it sounds like they are a good fit for us we start them off with a 2 week membership in order to ensure that it’s a good fit.
While I believe that our style of training will certainly benefit most everyone, I’ve turned people away as well. Some people simply aren’t the right fit for this training style or community.
And, at the risk of sounding salty, this will not happen at Equinox or Barry’s Bootcamp or even that bastion of caring and feeling, Soul Cycle.
It may sound like I’m overstating something obvious or trivial. But, truth is, I’ve seen the impact that the right training facility can have on someone. I get texts and emails and public reviews that detail how our training facility has not only gotten our clients in the best shape of their lives but have improved their lives off the training floor. It’s honestly the best part of the job.
I’ve equally suffered in silence as I talk to potential clients who are locked into a bad partnership with a gym that is doing absolutely nothing for them. And I reach out my hand to them as if to pull them onto my lifeboat from the frigid waters but, for whatever twisted reason, they don’t grab on.
They’re in the wrong relationship. They’re stuck eating vegan noodles across from someone they don’t even realize they don’t like. When what they are really in the mood for is some great Mexican food.